Industry Insights : Blog

Scott Ferber's 'Programmatic TV 101' on re/code

April 26, 2016
Scott Ferber

By Scott Ferber

Chairman & CEO

A contributed article from Scott Ferber on re/code, which explains everything you need to know about the multi-billion-dollar ad tech that’s transforming television.

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Recording of our webinar: "TV And Digital Video Evolve As Complementary Allies”

April 18, 2016

Yesterday we hosted a webinar featuring guest speaker Jim Nail, industry expert and Principal Analyst at Forrester. The presentation discussed perceptions of advertisers, agencies and media companies about the changing advertising landscape for TV and digital video.

If you weren’t able to join, you can see a video of the whole presentation in this blog post.

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Far Away, But Not Far Behind

April 04, 2016
Scott Ferber

By Scott Ferber

Chairman & CEO

One of the things that often surprises people about Videology is that 50% of our business is actually conducted outside of the United States. Our International business has, over the last five years, grown to cover 28 countries across the globe. As CEO of such a diverse global business, I often find myself on the road. I’ve recently returned from my latest trip, which took me to the APAC region, as I travelled to Tokyo, Shanghai and Sydney. This is a quick recapp of my trip.

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Sense & Viewability

March 30, 2016
Dave Randall

By Dave Randall

VP at Videology

Viewability! The made-up buzzword of the online industry that gets everyone talking. Makes sense though, right? Advertisers want their ads to be seen, so the industry has built tools to report on whether those ads have been viewed or not. Unfortunately, it’s not that simple…

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You pick the format. We drive the results.

March 24, 2016
John Rogers

By John Rogers

Senior Vice President, Media Partnerships

Videology has announced availability of Unruly’s proprietary outstream and native video ad formats to all of our US platform users. Anyone using Videology’s platform now has access to to Unruly’s consumer-friendly outstream In-Article and native In-Feed video formats across hundreds of premium websites with more than a billion monthly video impressions via UnrulyX.

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Introducing Videology Labs

March 21, 2016

Videology has announced the launch of Videology Labs, a two-pronged approach to industry education and client collaboration that we’re excited to share with our customers and the media industry.  This new series will be broken out into two content areas:  The Videology Knowledge Lab and the Videology Platform Lab. Read the following interview with Videology’s Kevin Haley to learn more.

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Ad tech and the art of storytelling…

March 14, 2016
Rikki Webster

By Rikki Webster

International Marketing Director

Programmatic technologies need to become part of a brand’s rhetoric.

At the core of every company there’s a message, an authentic story that inspires and speaks to their employees and customers. The DNA of household names like Nike, Apple, Coca-Cola, Disney, and McDonalds is constructed from a central story that inspires the vision, actions and development of the brand. With the rise of advertising technologies in recent years, the ability to target and measure activity has rightly become a very attractive prospect for many brands. However, despite the obvious advantages and ad tech’s continued popularity, we’re continuing to see cracks appear in the already fragile relationship between creative and programmatic.

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That’s a Wrap: Full Frontal Video, Full On

March 11, 2016

To kick off this year’s Upfront / NewFront season we held ‘Full Frontal Video, Full On.’ During the half-day summit, Industry-leading speakers and attendees gathered at The Dream Hotel in downtown Manhattan to discuss some of the biggest themes in video advertising and the convergence of TV and digital strategies.

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TV Goes Nerdy and Digital Goes Glam

March 07, 2016
Scott Ferber

By Scott Ferber

Chairman & CEO

It’s that time again. The television upfronts — where broadcast and cable networks received 50 percent to 70 percent of last year’s ad revenue, and the digital NewFronts — the industry’s showcase for digital video. Now long-standing traditions, the upfronts date back more than 50 years to 1962, and the NewFronts are approaching a 10-year anniversary after first rolling out in 2008.

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Q4 2015: Three Trends in Video Convergence

February 24, 2016
Mark McKee

By Mark McKee

SVP, Marketing & Sales

I love digging into our quarterly ‘Video Market At-A-Glance’ reports. There’s always an interesting trend to be spotted—telling new stories about the state of our industry.

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