Industry Insights : Blog

Viewable CPM: Making Sure Your Audience Gets the Message

January 29, 2016
Andrew Gordon

By Andrew Gordon

Product Manager

Everyone knows this one: if a tree falls in a forest and no one is around to hear it, does it make a sound? But what about this: if an ad plays on the internet, and no one is around to see it, is it really an ad?

Read More

Videology Featured in Nielsen Client Success Story

January 19, 2016
Videology

By Videology

Nielsen has just completed a new Client Success video, showcasing how they work with Videology to solve for some of the biggest challenges facing digital marketers today.  In the video, Tim Castree, Videology’s Managing Director of North America, and Aleck Schleider, Videology’s VP of Data & Analytics, discuss how Nielsen helps us reach consumers more efficiently and effectively, and measure the outcome.  Nielsen’s best-in-class products have helped us build market-leading solutions for our clients, and through their Online Brand Effects measurement product, we’ve been able to show that our platform delivers 6x more brand lift than the industry norm.  Watch the video to learn more!

Read More

CES 2016: From Science Fiction to Science Fact

January 08, 2016
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

After a week at the 2016 Consumer Electronics Show, Rhys McLachlan reflects on his experiences, thoughts, and how new technology can impact the future of advertising.

Read More

Reaching the Unreachables

January 04, 2016
Jon Block

By Jon Block

Vice President, Product and Platform, EMEA

I have three young children at home. As many of you will have discovered, as well as providing a healthy dose of laughter and tears, they provide a fascinating demonstration of the way that young people’s lives are shaped by technology. This is particularly noticeable when it comes to their media habits. My six- and eight-year olds have long since learnt the difference between live TV, pause-live, PVR recordings and STB on-demand content. They have a wealth of choice which was unimaginable when I was young!

For me, there were four broadcast channels. The remote control was the latest innovative new device to own. And every other weekend, if we had been good, we got to go to the video shop to rent a VHS! Now, the average home in the UK contains over 7 internet-connected devices, with many ways to access the same content.

Read More

2017 is The Year for Programmatic TV Advertising

December 14, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

This article was originally published on MediaPost

In an interview with MediaPost, Scott Ferber discusses industry trends, what’s in store for 2016, and why 2017 will be the year that Programmatic TV starts to pull in big money.

Read More

The Importance of the Videology/Sky Partnership

December 08, 2015
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

A couple of weeks ago, Sky Media announced that they had selected Videology for a partnership to develop a programmatic, cross-screen video advertising solution for Sky advertising customers. Through this partnership, Videology will be working together on a “proof of concept” project to develop a Sky-designed programmatic system, which will manage and allocate Sky Media’s digital video inventory.

Read More

The Top 5 Myths about Ad Fraud

November 23, 2015
Tim Castree

By Tim Castree

Managing Director, North America

Ad fraud – specifically bot fraud – is a major problem in today’s digital video advertising ecosystem, and it’s continuing to grow in severity each year. Despite growing awareness of the issue, there is still an abundance of confusion in the market about bot fraud. Many aren’t certain what bot fraud is, where it exists, who should be combatting it, and how they should go about fighting it. To that end, the following is an overview that dispels the top 5 myths about ad fraud.

Read More

A Converging World of Opportunity

October 27, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

Videology Chairman & CEO Scott Ferber had the opportunity to visit with the Videology teams in both the U.K. and Canada recently. While there are clearly differences between both markets, Scott writes, one truth remains the same: viewers are devouring content across screens and advertisers and media companies alike are struggling to figure out how to reach consumers in this fragmenting landscape.

Read More

"The Future of TV is TV" Video Blog

October 20, 2015

Videology Video Highlights from IAB Engage 2015. Learn about “The Future of TV is TV” from Scott Ferber, Ryan Jamboretz and Rhys McLachlan.

Read More

What's Trending in Canada?

October 14, 2015
Ryan Ladisa

By Ryan Ladisa

Vice President, Sales, Canada

In the latest installment of our “What’s Trending In…” blog series, we asked Videology’s Managing Director, Canada, Ryan Ladisa about the latest trends, complexities and challenges facing the Canadian TV & digital ad markets. In this Q+A style blog, Ladisa describes the quick adoption of advertisers to embrace converged campaigns, compares the Canadian market to the U.S. market, and tells us what to expect in the future as convergence takes hold in Canada.

Read More