Industry Insights : Blog

Are the Auto Marketing Tiers Fading Away?

October 21, 2014
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

Aleck Schleider, VP, Data & Analytics, tells us why recent innovations are necessitating a change in the way we look at auto advertising.Based on his time spent at the JD Power Auto Marketing Roundtable last week, that the traditional auto marketing tiers we’re all used to may begin to be reconsidered in the coming years, especially when it comes to online video advertising and the convergence of TV and Digital.

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Platform or Ping Pong, Videology’s Nerds Solve Problems

October 17, 2014
Andrew Gordon

By Andrew Gordon

Associate Product Manager

Associate Product Manager Andrew Gordon not only appreciates the nerdiness of his fellow co-workers during normal work hours, but especially how they’re equally nerdy on lunch breaks, nights and weekends. Videologists perpetually strive to create slick solutions to interesting problems.

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On Target: The Five Things to Consider When Developing Digital Video Strategies

October 08, 2014
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

As TV buyers take the reins in deciding how much TV budget should be allocated to digital in order to increase reach, they should embrace the best of what digital video can offer. Where digital buyers were extreme in their targeting tactics, TV buyers should find the right balance. Heed these factors when developing digital video strategies for a balanced targeting approach.

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Charting the Course of Advanced TV

October 01, 2014
Brandon Shainfeld

By Brandon Shainfeld

Head of Advanced TV and Partnerships

As advanced TV begins to take shape and grow, there are questions about how the channel will be planned, managed and executed. Brandon Shainfeld examines the different routes agencies can take to ensure they are planning, buying and measuring advanced TV in the best way possible to drive the results their clients are looking for.

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Getting the Service Model Equation Right

September 26, 2014
David Scatterday

By David Scatterday

Director, Product Marketing

The advantages for self and managed service are relatively well-known; self-service digital campaign execution promises cost savings, first-party data protection and internal expertise creation as key benefits. So what’s the right way to go?

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Top 5 Takeaways from DMEXCO

September 15, 2014
Rikki Webster

By Rikki Webster

International Marketing Director

DMEXCO, Europe’s largest digital marketing conference, last week opened its doors to the media masses for two action-packed days in Cologne. With more exhibitors, speakers and delegates than you could shake a Lumascape chart at, this year’s event promised thought-provoking discussions and inspirational keynotes under the theme of “Entering New Dimensions.” But with so much on offer, and miles of exhibitor halls to navigate, what were the key takeaways?

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From the Emmys to DMEXCO, Video Convergence Takes Center Stage

September 12, 2014
Scott Ferber

By Scott Ferber

Chairman & CEO

The need to expand the definition of “television” is a reality for creators and brands alike. Today there are ever-increasing programming choices and a myriad of devices on which to watch them, giving consumers the control to watch content when and where they want to. This fragmentation has had two principal effects. It’s created more platforms for content developers, and thus more opportunity for diversity and experimentation.

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Four Trends Driving the Video Future (and Why You Need to Act NOW)

September 04, 2014
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

The digital democratisation of media means we operate in a truly fluid environment where consumers set the agenda and, to reach audiences, brand advertisers must keep pulse of the changing ways in which we’re consuming content. Today, we stand on the cusp of genuine behavioural change in how viewers perceive and consume TV.

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Reining in a Complex Video Landscape

August 27, 2014
David Scatterday

By David Scatterday

Director, Product Marketing

The tech landscape seems to be forever expanding thanks to the proliferation of new solution providers and types. Many of those players driving the vendor explosion are data providers. The data trend is huge, and there will be increasing value for technology platforms that make it simple for brand advertisers to bring together their preferred data partners in one place.

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Avoid Paper Cuts: Time to Adopt the Digital IO

August 20, 2014
Haskell Garon

By Haskell Garon

Sr. Director, Product Management

The death of the paper IO is still not quite here. The industry shouldn’t be developing automation just for the sake of automation; rather, the goal is to build tools that allow advertisers, agencies, and publishers to spend less time on low-level tactical work like IO signatures, and more time on strategic initiatives that improve the effectiveness and efficiency of advertising campaigns and media buying.

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