Industry Insights : Blog

Programmatic TV: Parallel Paths To The End Game

March 26, 2015
Tim Castree

By Tim Castree

Managing Director, North America

One hundred percent addressable linear television is yet to come, and the reality is that it’s likely five to 10 years away. However, as Videology’s Tim Castree, MD, North America, writes in AdExchanger, there are two parallel tracks on the path to programmatic TV that are allowing advertisers to get a taste of the opportunities and promise it brings today.

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Full Frontal Advertising: The Opportunity to Put More Skin In the Game is Here

March 17, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

As the upfront and new front seasons begin, Videology Chairman & CEO Scott Ferber revisits his exploration of how the converging TV and digital video landscape will impact planning this year and in the years ahead. While we’re not completely there yet, Scott argues in Re/Code, we’re slowly headed toward a “full frontal” approach.

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Programmatic TV Driving Multi-Screen Conversation

March 12, 2015
Michele Skettino

By Michele Skettino

Vice President, Global Marketing & Communications

Yesterday’s Advanced Advertising conference in NYC hosted by Broadcasting & Cable and Multichannel News drew a large crowd, confirming the growing interest in programmatic television, the topic of the day. While Broadcasting & Cable has been the anchor trade publication of the TV business for decades, the number of mentions of automation, data, pipes, cross-platform and TV Everywhere at the event rivaled that of any digital conference, proving that TV has clearly entered a new age.

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MWC 2015: The Mobile Video Marketplace Heats Up

March 10, 2015
Catherine Hallam

By Catherine Hallam

Director of Data Strategy & Analytics

Mobile advertising - a subject rarely in the spotlight at Mobile World Congress - proved to be front and centre for the first time this past week. And while mobile display has been marketers’ bread and butter up until now, mobile video is proving to be its hot and hungry sibling – and one that’s quickly gaining the industry’s attention. For the first time, participants in the mobile video world are proving open to the idea of sharing the profile data accessible on consumers. The result: a rigorous land-grab as previously mobile DSPs rush to seize mobile video inventory, making this an increasingly competitive marketplace.

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Until Vendors Measure Viewability the Exact Same Way, Discrepancies Will Exist

March 04, 2015
Quinn Sanders

By Quinn Sanders

Director, Product Management

Quinn Sanders, viewability expert and Videology’s Director of Product Management, offers his take on why there may be discrepancies between Media Rating Council-accredited providers.

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AdTech 2015: Birth of the Nine-letter Acronym?

February 26, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

Videology Chairman and CEO Scott Ferber explains why the three-letter acronym (TLA), at least from Ad Tech’s perspective, has outlived its usefulness. In a world of growing complexity and growing convergence, three letters just don’t cut it. The way we work now requires capabilities shared by both the traditional demand side and supply side of the house, and of course, data is the connective tissue that ties it all together.

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Jive Talkin’ – Video and the Evolution of Simultaneous Viewing in Canada

February 19, 2015
Ryan Ladisa

By Ryan Ladisa

Vice President, Sales, Canada

A few times a year, we start to see headlines prophesizing the end of TV as we know it.  “TV is dead… cord cutters unite!”… our media industry is the absolute best at sensationalizing everything. But if you ask me, television is about as dead as the combustion engine.

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Q4 Video Market At-A-Glance: Advancing Forward

February 13, 2015
Mark McKee

By Mark McKee

SVP, Marketing

This week we released our Q4 Video Market At-A-Glance infographics. We found that advertisers are continuing to making the shift toward a screen-agnostic attitude and are also increasing their adoption of advanced targeting tactics.

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Super Bowl Advertising Moves Beyond TV Commercials

February 04, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

Over the years, we’ve seen an evolution in the type of ads featured in the Super Bowl, and a corresponding change in the marketing technologies that shape and deliver them. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making this year the year you see the most result from your Super Bowl advertising –even if you never buy a Super Bowl spot.

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Report from CES: Advertisers Get Ready, Because Convergence is Here

January 16, 2015
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

Videology’s Head of Television Strategies, Rhys McLachlan, offers his observations from last week’s Consumer Electronics Show. Even with all the innovation surrounding new and futuristic gadgets, the real story at CES in 2015 was that convergence is officially here - and advertising will never be the same.

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