Industry Insights : Blog

The Top 5 Myths about Ad Fraud

November 23, 2015
Tim Castree

By Tim Castree

Managing Director, North America

Ad fraud – specifically bot fraud – is a major problem in today’s digital video advertising ecosystem, and it’s continuing to grow in severity each year. Despite growing awareness of the issue, there is still an abundance of confusion in the market about bot fraud. Many aren’t certain what bot fraud is, where it exists, who should be combatting it, and how they should go about fighting it. To that end, the following is an overview that dispels the top 5 myths about ad fraud.

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A Converging World of Opportunity

October 27, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

Videology Chairman & CEO Scott Ferber had the opportunity to visit with the Videology teams in both the U.K. and Canada recently. While there are clearly differences between both markets, Scott writes, one truth remains the same: viewers are devouring content across screens and advertisers and media companies alike are struggling to figure out how to reach consumers in this fragmenting landscape.

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"The Future of TV is TV" Video Blog

October 20, 2015

Videology Video Highlights from IAB Engage 2015. Learn about “The Future of TV is TV” from Scott Ferber, Ryan Jamboretz and Rhys McLachlan.

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What's Trending in Canada?

October 14, 2015
Ryan Ladisa

By Ryan Ladisa

Vice President, Sales, Canada

In the latest installment of our “What’s Trending In…” blog series, we asked Videology’s Managing Director, Canada, Ryan Ladisa about the latest trends, complexities and challenges facing the Canadian TV & digital ad markets. In this Q+A style blog, Ladisa describes the quick adoption of advertisers to embrace converged campaigns, compares the Canadian market to the U.S. market, and tells us what to expect in the future as convergence takes hold in Canada.

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Coming up for air after my first Dmexco

September 17, 2015
Jon Block

By Jon Block

Vice President, Product and Platform, EMEA

While I’m not a newcomer to the world of advertising technology, my focus has always been on what it can do for the broadcaster. My time at ITV - the UK’s largest public commercial broadcaster –  would have, I thought, given me a broad view of the ad tech industry. However after my first visit to Dmexco it now feels as though broadcasters are rowing around the tip of a gigantic iceberg, totally unaware of how deep it goes.

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Getting Back to Basics: Why Brand Lift Measurement Will Never Go Out of Fashion

September 09, 2015
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

What is the “right” way for advertisers to measure their results, and deem a campaign “successful”?  Is Brand Lift, classically a TV-focused measurement approach, really the best metric to determine success in an ROI-centered universe?  You may be surprised at how important it is.

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Moving from Architecture to Engineering

August 19, 2015
Fatima Dowlet

By Fatima Dowlet

Director, EMEA TV Strategy

In order to ensure TV maintains its rightful place as the pre-eminent advertising solution for smart advertisers, broadcasters must work toward the reality of a digitised TV eco-system, argues Fatima Dowlet, Videology’s Director of TV Strategy in EMEA.

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Q2 2015: Advertisers Increasingly Implementing Converged TV, Digital Video Planning

August 14, 2015
Mark McKee

By Mark McKee

SVP, Marketing & Sales

We’ve known for some time now that cross-device digital video planning has been skyrocketing (70% of campaigns ran on more than one screen in Q2 2015 vs. 22% in Q2 2014), but the fact that the number of campaigns using TV data to help plan and execute digital video campaigns nearly doubled in just one quarter, growing 91%, tells us that advertisers are truly beginning to accept convergence, using data to connect with their consumers across ALL screens – including TV.

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What's Trending in Asia-Pacific?

August 05, 2015
Ken Pao

By Ken Pao

Managing Director, APAC

This is the third in a series of Q+A style blogs in which we ask our regional leaders about the latest trends, complexities and challenges facing their respective TV & digital ad markets. Up to the plate this week is Videology’s Managing Director, APAC, Ken Pao, who describes the changes taking place in the APAC video market, ho the Australian video market is different, and how APAC keeps up with convergence.

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Why There’s More to Deals than Deal ID

July 21, 2015
John Rogers

By John Rogers

Senior Vice President, Media Partnerships

While some of our competitors are making noise about the importance of Deal ID and the inefficiency of tag-based integrations, we have a difference of opinion. To us, Deal ID is just one piece of a larger equation.

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