Industry Insights : Blog
In looking at all of the impressions run through our platform in Q1, we found that more than 10% of the digital video campaigns used TV audience data to help find and reach relevant audiences. Within these campaigns, the TV segment used most frequently to target digital video audiences was the marketer’s own TV advertising schedule.Read More
As we noted in a previous piece, both suppliers and advertisers see the benefits of operational efficiencies and increased effectiveness of data-driven advertising technology, yet suppliers traditionally haven’t been willing to risk commoditizing precious video inventory in an environment that offers little transparency or control. PMPs, however, bring those efficiencies alongside transparent trading models.Read More
Advertising benefits tremendously from the use of programmatic technology, but the traditional use of real time bidding isn’t always the best fit for the constrained video market, especially when looking at the very limited supply of TV inventory. PMPs bring the best of both worlds together.
In this interview, Marketing Magaine asked Neil Johnston, Chief Trading Officer at GroupM Canada, a few questions on the subject of PMP’s.Read More
A column written by Rich Astley for AdExchanger, covering the benefits of a technology platform that services both the demand and supply side of the advertising ecosystem.Read More
A contributed article from John Rogers, senior vice-president, media partnerships at Videology, for Marketing Magazine, which discusses the rise in private marketplaces and their potential role in the programmatic TV ecosystem.Read More
A contributed article from Scott Ferber on re/code, which explains everything you need to know about the multi-billion-dollar ad tech that’s transforming television.Read More
Yesterday we hosted a webinar featuring guest speaker Jim Nail, industry expert and Principal Analyst at Forrester. The presentation discussed perceptions of advertisers, agencies and media companies about the changing advertising landscape for TV and digital video.
If you weren’t able to join, you can see a video of the whole presentation in this blog post.Read More
One of the things that often surprises people about Videology is that 50% of our business is actually conducted outside of the United States. Our International business has, over the last five years, grown to cover 28 countries across the globe. As CEO of such a diverse global business, I often find myself on the road. I’ve recently returned from my latest trip, which took me to the APAC region, as I travelled to Tokyo, Shanghai and Sydney. This is a quick recapp of my trip.Read More
Viewability! The made-up buzzword of the online industry that gets everyone talking. Makes sense though, right? Advertisers want their ads to be seen, so the industry has built tools to report on whether those ads have been viewed or not. Unfortunately, it’s not that simple…Read More
Videology has announced availability of Unruly’s proprietary outstream and native video ad formats to all of our US platform users. Anyone using Videology’s platform now has access to to Unruly’s consumer-friendly outstream In-Article and native In-Feed video formats across hundreds of premium websites with more than a billion monthly video impressions via UnrulyX.Read More