Industry Insights : Blog
DMEXCO is fast approaching and Videology will be attending once again this year, with our team available for meetings in Hall 6, stand G-050.
With the state of programmatic video and TV guaranteed to be a hot topic among the 32,000+ attendees, key members of the Videology leadership team are preparing for the event by answering vital industry questions on the current state of play.
According to the US Travel Association, direct spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015. Yet, even with this huge market, leisure travel is still just that—leisure. Put another way, people have to buy food, medicine and hygiene products—they don’t have to buy a Caribbean vacation. This ‘need vs. want’ dynamic makes advertising crucial to the success of leisure travel companies. Learn more in the blog.Read More
The 1992 presidential race between Bill Clinton and incumbent president George H.W. Bush, for example, was decided by a margin of just 5.5% of the popular vote, or 5.8 million voters. Clinton won. While this number isn’t reflective of the final United States Electoral College vote – Clinton with 370, Bush with 168 – it’s still interesting to consider how programmatic TV advertising could have affected the election result.Read More
While Americans are busy planning their summer vacations, travel marketers are busy looking for new ways to reach them with the draw of sight, sound and motion. Palm trees swaying in ocean breezes, children splashing in water, tanned couples running on the beach, a tall icy beverage—these are the images that have been used to court would-be vacationers for decades.Read More
The Cannes Lions International Festival of Creativity is the world’s biggest advertising festival: a true demonstration of where the industry is going and the high the bar for creativity is set. Videology CEO Scott Ferber joined a panel on ‘AdTech vs. Creative’ with other industry leaders.Read More
Today, we’re releasing the third installment of Videology Knowledge Labs, this time focusing on Advanced Linear TV Advertising. This is a topic that’s been hot in conversation over the last year, and has resulted in a lot of questions.Read More
As you may have seen, today, AdMore announced a partnership with Videology to make their TV inventory, inclusive of national broadcast, more than 1,200 local and cable affiliates, available in our DETV™ product.Read More
Check out the video from our recent IAB webinar about the future of programatic TV featuring Scott Ferber, joined by Jeremy Helfand of Adobe Primetime and Jason Brown of AT&T AdWorks.Read More
In looking at all of the impressions run through our platform in Q1, we found that more than 10% of the digital video campaigns used TV audience data to help find and reach relevant audiences. Within these campaigns, the TV segment used most frequently to target digital video audiences was the marketer’s own TV advertising schedule.Read More
As we noted in a previous piece, both suppliers and advertisers see the benefits of operational efficiencies and increased effectiveness of data-driven advertising technology, yet suppliers traditionally haven’t been willing to risk commoditizing precious video inventory in an environment that offers little transparency or control. PMPs, however, bring those efficiencies alongside transparent trading models.Read More