Industry Insights : Blog

Top 5 Takeaways from DMEXCO

September 15, 2014
Rikki Webster

By Rikki Webster

International Marketing Director

DMEXCO, Europe’s largest digital marketing conference, last week opened its doors to the media masses for two action-packed days in Cologne. With more exhibitors, speakers and delegates than you could shake a Lumascape chart at, this year’s event promised thought-provoking discussions and inspirational keynotes under the theme of “Entering New Dimensions.” But with so much on offer, and miles of exhibitor halls to navigate, what were the key takeaways?

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From the Emmys to DMEXCO, Video Convergence Takes Center Stage

September 12, 2014
Scott Ferber

By Scott Ferber

Chairman & CEO

The need to expand the definition of “television” is a reality for creators and brands alike. Today there are ever-increasing programming choices and a myriad of devices on which to watch them, giving consumers the control to watch content when and where they want to. This fragmentation has had two principal effects. It’s created more platforms for content developers, and thus more opportunity for diversity and experimentation.

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Four Trends Driving the Video Future (and Why You Need to Act NOW)

September 04, 2014
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

The digital democratisation of media means we operate in a truly fluid environment where consumers set the agenda and, to reach audiences, brand advertisers must keep pulse of the changing ways in which we’re consuming content. Today, we stand on the cusp of genuine behavioural change in how viewers perceive and consume TV.

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Reining in a Complex Video Landscape

August 27, 2014
David Scatterday

By David Scatterday

Director, Product Marketing

The tech landscape seems to be forever expanding thanks to the proliferation of new solution providers and types. Many of those players driving the vendor explosion are data providers. The data trend is huge, and there will be increasing value for technology platforms that make it simple for brand advertisers to bring together their preferred data partners in one place.

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Avoid Paper Cuts: Time to Adopt the Digital IO

August 20, 2014
Haskell Garon

By Haskell Garon

Sr. Director, Product Management

The death of the paper IO is still not quite here. The industry shouldn’t be developing automation just for the sake of automation; rather, the goal is to build tools that allow advertisers, agencies, and publishers to spend less time on low-level tactical work like IO signatures, and more time on strategic initiatives that improve the effectiveness and efficiency of advertising campaigns and media buying.

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Death by 1000 Checkboxes: A Product Challenge in the Enterprise World

August 13, 2014
Ryan Bricklemyer

By Ryan Bricklemyer

Product Lead

In enterprise software there is a desire to be able to customize the software to meet a number of different client requirements. There is an inherent challenge for product managers, because the ability to configure the system to certain workflows adds complexity to the overall product and leaves the door open to bad user experience or costly admin mistakes. What can a product manager do to limit the confusion?

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Domo Arigato Mr. Roboto

August 07, 2014
Quinn Sanders

By Quinn Sanders

Director, Product Management

It has been quoted that upwards of 50% of video ad impressions are served to non-human traffic.  Is this true?  Videology Product Management Director, Quinn Sanders, discusses this hot topic, and addresses how advertisers can avoid this growing problem.

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Second Quarter Recap: Catching on to Cross-Screen

July 23, 2014
Mark McKee

By Mark McKee

SVP, Marketing

Videology’s Head of Marketing and Strategy, Mark McKee, shares insights on the Q2 Video Market at-a-Glance infographics, explaining that the rate of advertisers opting for cross-screen planning is trending up.

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2014/2015 Upfront in Hindsight: Advertisers Are Ready for TV and Digital Convergence, Real Change to Happen Next Year

July 07, 2014
Scott Ferber

By Scott Ferber

Chairman & CEO

With this year’s “frontal” season behind us, its clear holistic upfront planning of big TV-centric budgets across both television and digital video is not going to happen this year– at least not in an industry-wide manner. This year, the industry has hit a psychological inflection point, and next year we’ll see the execution. But why the disconnect?

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The Real Power of Programmatic: My Response

July 02, 2014
Brian Danzis

By Brian Danzis

SVP Sales, Americas

Are open exchanges the future of online advertising?  Videology’s SVP of Sales, Brian Danzis, responds to an AdExchanger article by Joanna O’Connell, sharing his view on whether advertisers will choose to embrace this model.

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