Industry Insights : Blog

Top Down: Strategic Data Targeting For The Entire Funnel

October 11, 2016
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

Last month in my Data 101 article, I discussed myriad data targeting tools available to travel marketers. This month, let’s take a deeper dive into the different use cases for strategically applying that data throughout the marketing process.

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The Evolution Will Be Televised

October 07, 2016
Rachel Gould

By Rachel Gould

Marketing Director

The way in which we consume TV is changing rapidly – and has been for the past six decades.  Today we have more screens, more connections, and more options than ever before, and there’s no sign that the evolution is slowing down.

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Videology at Advertising Week 2016

September 28, 2016

Parties, panels, peers and partners. Customers, clients, case studies and community.

Advertising Week is back. We love this time of year. It gives our industry a full week for face-to-face meetings, deep-dive discussions and collaboration on the topics that matter most. This year, we kicked off the week with sessions focused on topics near-and-dear to Videology: mobile video and advanced television.

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Dmexco and the future of TV

September 19, 2016
Cristina  Fasino

By Cristina Fasino

Product Solutions Lead

I was warned of how large and incredible Dmexco was but there is nothing like experiencing the annual conference’s astounding energy for yourself. More than 50,000 visitors came from all over the world and from a large number of industries to Cologne this year. In fact, the venue was full of exhibitors that I was not expecting to see at the conference: FMCG, consulting, banking and many other sectors have displayed a large interest in what digital marketing and technologies can do for them and joined conversations with advertising and media companies.

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The myth of digital as a TV killer

September 16, 2016
Jay Rajdev

By Jay Rajdev

VP of Brand Solutions

Digital and broadcast work well together and there’s a huge opportunity for smart brands to follow great content says Jayesh Rajdev, VP Brand Solutions at Videology UK.

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Don't Miss The Boat: Data 101

September 15, 2016
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

As a travel marketer, there are myriad ways you can spend budgets to sell rooms, cruises, vacation packages, and everything in between. Unfortunately, you don’t always know who likes what, why they would be interested in your product, or even if they’re even in the market to buy.

Fortunately, there are data targeting tools to help identify key audiences for your brand. In addition to the still very important age and gender targeting methods of traditional video advertising, hotels, airlines and other brands can now use technology to reach even more defined and relevant audiences.

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Don't Hire a Mechanic to fix your Toilet. Hire a Plumber.

September 13, 2016
Tim Castree

By Tim Castree

Managing Director, North America

If your toilet breaks or your sink starts leaking, who do you call? An auto mechanic or a plumber? Does it matter? They both fix broken things, right? Obviously, you call a plumber. Why? Because cars are very different than toilets or sinks, and you want someone with an expertise in the work you need done. So, when you’re ready to launch a video (TV-included) advertising campaign, does it matter what kind of technology vendor you work with? It’s all just advertising, right?

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DMEXCO: a preview to one of the year’s biggest shows

August 24, 2016

DMEXCO is fast approaching and Videology will be attending once again this year, with our team available for meetings in Hall 6, stand G-050.
With the state of programmatic video and TV guaranteed to be a hot topic among the 32,000+ attendees, key members of the Videology leadership team are preparing for the event by answering vital industry questions on the current state of play.

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Hey, Travel Marketers, Here's the Story...

August 09, 2016
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

According to the US Travel Association, direct spending on leisure travel by domestic and international travelers totaled $650.8 billion in 2015. Yet, even with this huge market, leisure travel is still just that—leisure. Put another way, people have to buy food, medicine and hygiene products—they don’t have to buy a Caribbean vacation. This ‘need vs. want’ dynamic makes advertising crucial to the success of leisure travel companies. Learn more in the blog.

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How Could Programmatic TV Have Helped Bill Clinton And George H.W. Bush?

August 03, 2016
Richard Hall

By Richard Hall

VP of TV Strategy

The 1992 presidential race between Bill Clinton and incumbent president George H.W. Bush, for example, was decided by a margin of just 5.5% of the popular vote, or 5.8 million voters. Clinton won. While this number isn’t reflective of the final United States Electoral College vote – Clinton with 370, Bush with 168 – it’s still interesting to consider how programmatic TV advertising could have affected the election result.

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