Industry Insights : Blog

Report from CES: Advertisers Get Ready, Because Convergence is Here

January 16, 2015
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

Videology’s Head of Television Strategies, Rhys McLachlan, offers his observations from last week’s Consumer Electronics Show. Even with all the innovation surrounding new and futuristic gadgets, the real story at CES in 2015 was that convergence is officially here - and advertising will never be the same.

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How 2014 Shaped the Future of Video

January 09, 2015
Scott Ferber

By Scott Ferber

Chairman & CEO

With 2014 behind us, we took a moment to review the trends and milestones of the past year for both our industry and our company in our 2014 in Review.

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Viewability Should Be Approached With Caution When Used As A Currency

December 19, 2014
Brett Salinas

By Brett Salinas

Director, Product Marketing

Viewability has many benefits to the marketplace as a strategic, directional optimization tool and fraud detection instrument. But, Brett Salinas, Director, Product Marketing, Videology, contends marketers should approach viewability with caution when using it as a currency for several reasons.

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Accelerating End-to-End Media Planning in a Post-Programmatic World

December 03, 2014
Rich Astley

By Rich Astley

Managing Director, UK

One of advertising’s greatest transformations across the past few years is the erosion of the categories ‘buyer’ and ‘seller’. The role of today’s buyer and seller is evolving and with it, we’re seeing the historical definitions fall apart. So why the change?

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Getting a Front Row Seat: Why Tim Castree Moved from Agencies to Tech

November 25, 2014
Tim Castree

By Tim Castree

Managing Director, North America

Last week Videology announced the hiring of Tim Castree to the new position of Managing Director, North America. Tim, who will lead Videology’s business across the region, brings with him an extensive background in the agency world. Find out more about Tim’s transition and his vision for Videology’s future in the region.

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Lose the Load Time: Cracking the Mobile User Experience

November 13, 2014
David Scatterday

By David Scatterday

Director, Product Marketing

Everyone agrees mobile is the future and that there are still a few big barriers before we can confidently state “the future is now.” But Videology Product Marketing Director David Scatterday contends that neither the crumbling cookie or the death of the display banner at the hand of native formats is the most important issue facing mobile.

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Why TV, Why Now

November 05, 2014
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

Rhys McLachlan, who will lead Videology’s new TV Practice, explains why the time is right to devote a full team to TV.

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Across Borders, Consumers Are Leading the Cross-Screen Evolution

October 29, 2014
Rich Astley

By Rich Astley

Managing Director, UK

The findings of a recent Forrester Consulting survey on video advertising across EMEA were startlingly similar to those unveiled in North America earlier this year. Consumers are leading this evolution of cross-screen viewing across borders, and the industry is facing the same challenges and responding accordingly. Videology’s Rich Astley explains.

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Are the Auto Marketing Tiers Fading Away?

October 21, 2014
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

Aleck Schleider, VP, Data & Analytics, tells us why recent innovations are necessitating a change in the way we look at auto advertising.Based on his time spent at the JD Power Auto Marketing Roundtable last week, that the traditional auto marketing tiers we’re all used to may begin to be reconsidered in the coming years, especially when it comes to online video advertising and the convergence of TV and Digital.

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Platform or Ping Pong, Videology’s Nerds Solve Problems

October 17, 2014
Andrew Gordon

By Andrew Gordon

Associate Product Manager

Associate Product Manager Andrew Gordon not only appreciates the nerdiness of his fellow co-workers during normal work hours, but especially how they’re equally nerdy on lunch breaks, nights and weekends. Videologists perpetually strive to create slick solutions to interesting problems.

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