Industry Insights : Blog

Getting a Front Row Seat: Why Tim Castree Moved from Agencies to Tech

November 25, 2014
Tim Castree

By Tim Castree

Managing Director, North America

Last week Videology announced the hiring of Tim Castree to the new position of Managing Director, North America. Tim, who will lead Videology’s business across the region, brings with him an extensive background in the agency world. Find out more about Tim’s transition and his vision for Videology’s future in the region.

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Lose the Load Time: Cracking the Mobile User Experience

November 13, 2014
David Scatterday

By David Scatterday

Director, Product Marketing

Everyone agrees mobile is the future and that there are still a few big barriers before we can confidently state “the future is now.” But Videology Product Marketing Director David Scatterday contends that neither the crumbling cookie or the death of the display banner at the hand of native formats is the most important issue facing mobile.

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Why TV, Why Now

November 05, 2014
Rhys McLachlan

By Rhys McLachlan

Head of Global TV Strategies

Rhys McLachlan, who will lead Videology’s new TV Practice, explains why the time is right to devote a full team to TV.

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Across Borders, Consumers Are Leading the Cross-Screen Evolution

October 29, 2014
Rich Astley

By Rich Astley

Managing Director, UK

The findings of a recent Forrester Consulting survey on video advertising across EMEA were startlingly similar to those unveiled in North America earlier this year. Consumers are leading this evolution of cross-screen viewing across borders, and the industry is facing the same challenges and responding accordingly. Videology’s Rich Astley explains.

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Are the Auto Marketing Tiers Fading Away?

October 21, 2014
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

Aleck Schleider, VP, Data & Analytics, tells us why recent innovations are necessitating a change in the way we look at auto advertising.Based on his time spent at the JD Power Auto Marketing Roundtable last week, that the traditional auto marketing tiers we’re all used to may begin to be reconsidered in the coming years, especially when it comes to online video advertising and the convergence of TV and Digital.

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Platform or Ping Pong, Videology’s Nerds Solve Problems

October 17, 2014
Andrew Gordon

By Andrew Gordon

Associate Product Manager

Associate Product Manager Andrew Gordon not only appreciates the nerdiness of his fellow co-workers during normal work hours, but especially how they’re equally nerdy on lunch breaks, nights and weekends. Videologists perpetually strive to create slick solutions to interesting problems.

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On Target: The Five Things to Consider When Developing Digital Video Strategies

October 08, 2014
Aleck Schleider

By Aleck Schleider

VP, Data and Analytics

As TV buyers take the reins in deciding how much TV budget should be allocated to digital in order to increase reach, they should embrace the best of what digital video can offer. Where digital buyers were extreme in their targeting tactics, TV buyers should find the right balance. Heed these factors when developing digital video strategies for a balanced targeting approach.

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Charting the Course of Advanced TV

October 01, 2014
Brandon Shainfeld

By Brandon Shainfeld

Head of Advanced TV and Partnerships

As advanced TV begins to take shape and grow, there are questions about how the channel will be planned, managed and executed. Brandon Shainfeld examines the different routes agencies can take to ensure they are planning, buying and measuring advanced TV in the best way possible to drive the results their clients are looking for.

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Getting the Service Model Equation Right

September 26, 2014
David Scatterday

By David Scatterday

Director, Product Marketing

The advantages for self and managed service are relatively well-known; self-service digital campaign execution promises cost savings, first-party data protection and internal expertise creation as key benefits. So what’s the right way to go?

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Top 5 Takeaways from DMEXCO

September 15, 2014
Rikki Webster

By Rikki Webster

International Marketing Director

DMEXCO, Europe’s largest digital marketing conference, last week opened its doors to the media masses for two action-packed days in Cologne. With more exhibitors, speakers and delegates than you could shake a Lumascape chart at, this year’s event promised thought-provoking discussions and inspirational keynotes under the theme of “Entering New Dimensions.” But with so much on offer, and miles of exhibitor halls to navigate, what were the key takeaways?

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