LucidMedia just announced the availability of ADvisor DSP, our mature demand-side platform designed to help interactive agencies transition into buy-side networks. The solution was deployed internally in January of 2009 effectively making it the industry’s first production RTB-enabled demand-side platform. We have since processed more than 100B impressions and delivered hundreds of successful campaigns with the platform. Here’s a permalink to the big news.

Tags: demand-side platform, DSP, real-time bidding, rtb

This entry was posted on Wednesday, January 27th, 2010 at 10:13 am and is filed under DSP, Industry News, LucidMedia. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.