More Milestones
This weekend while many of you were sitting down to a quiet meal, LucidMedia was celebrating an historic milestone. One year ago LucidMedia processed our first real-time bid (RTB) impression. At precisely 6:45PM Eastern Time February 21st 2009 LucidMedia turned on the RTB engine in our demand-side platform (DSP) and began acquiring impressions in real-time. We have since processed tens of billions of impressions and the scale continues to grow. We are quite proud to be one of the pioneering companies behind the current real-time bid inventory acquisition wave that is sweeping our industry. And although we are a relatively new company, we are one of the first demand-side platforms operating today in what is rapidly becoming a crowded space. We saw very early, late in 2007 in fact, that advertisers needed more control and the DSP model was the future. Back then we did not call it a DSP though. It was simply a better kind of ad network where inter-mediation was streamlined, transparency was paramount, and brand safety was the dominant capability. Now it is the future of the ad network.
Tags: demand-side platform, DSP, exchange, Online Ads, platform, transparency
