Epic Media Group has just announced a strategic partnership with LucidMedia.  You find all the details in the original Business Wire press release. Epic Media Group, including Traffic Marketplace which is the #17 largest ad focused property as ranked by comScore with 141M unique US users, will now utilize LucidMedia’s comprehensive real time bidding (RTB) capabilities and enhanced contextual targeting technology. The new partnership allows Epic to better position itself as the market leader in advanced digital marketing services.  It will help Epic’s advertisers and agencies reach consumers across the many pools of real-time media available today including their own premium inventory.

LucidMedia President and CEO Ajay Sravanapudi said, “After extensive testing on both sides, Epic has recognized that the depth and breadth of LucidMedia’s platform capabilities can significantly advance their ability to get maximum value for their clients. Epic has confirmed that our platform will not only complement but also enhance its existing platform. We have spent a decade building and fine-tuning our demand-side platform for scalable ad operations and we have been working closely with Epic to integrate our capabilities in a way that will give their clients the flexibility and access they need to succeed online.”

Tags: demand-side platform, DSP, Epic Media Group, LucidMedia, partnership

This entry was posted on Wednesday, January 5th, 2011 at 11:04 am and is filed under LucidMedia. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.