Working with data partner eXelate, LucidMedia has been included in their Premier Media Partnership (PMP) program, making it easier for media buyers to purchase data along with their ad inventory in the LucidMedia demand-side platform. Our full on-platform data integration allows for our reporting, insights, brand safety and reach to be applied to the data eXelate provides through the platform.

You can get the full story from AdWeek.

Tags: AdWeek, behavioral, data, demand-side platform, DSP, eXelate, LucidMedia, targeting

This entry was posted on Wednesday, January 19th, 2011 at 10:18 am and is filed under DSP, Industry News, LucidMedia. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.