Lucid Media - See Clearly

Posts Tagged ‘About LucidMedia’

What is LucidMedia?

Thursday, February 28th, 2008

The LucidMedia Network is an interactive online advertising network based on our patented ClickSense technology for precise impression-level targeting designed from the ground up to boost advertising revenues. The LucidMedia Network uses advanced, custom developed linguistic resources to categorize inventory into 31 industry channels and more than 13,000 micro-segments. This is all based on open APIs for easy integration into any ad management system, network or ad exchange. The LucidMedia Network is the right choice for advertisers and agencies who are looking to boost online revenues and get more out of their ad spend. The LucidMedia Network is also the right choice for OpenAds users, Facebook developers, Right Media Exchange members and bloggers offering everything from brand safe campaigns to contextual feeds including solutions for RSS and email campaigns. When you join the LucidMedia Network you get not only precise, impression-level contextual targeting but also real transparency and real accountability down to the impression-level. Being on the LucidMedia Network means 100% targeted impressions with no waste. It means a new level of quality control and brand safety applied to every one of your campaigns and every single impression. The LucidMedia Network lifts your online revenue across the board and increases your Return on Ad Spend (ROAS) by transforming run-of-site, remnant inventory into premium-like inventory.

Welcome to LucidMedia

Monday, February 25th, 2008

This is it, the LucidMedia blog. Historically the world of interactive advertising has lacked an advertiser-friendly and publisher-friendly ad network. The industry is also in dire need of a new middle tier of inventory somewhere between run-of-site (which can be horrible for brand management) and premium (which can be horribly expensive). This is what the new LucidMedia Network has created: a value priced middle tier of interactive advertising inventory that is provided in a truly transparent way. That means real accountability down to the URL and impression level. That means brand safe campaigns are finally possible, optimized for value and performance, with no wasted or lost impressions. Welcome to our world; the LucidMedia Network world!