Reprinted from iMedia Connection Overview: DSPs are really just networks in disguise, they will make networks obsolete, and are a fad with no real staying power. All false. In just a few short months, the term demand-side platform (DSP) has become ubiquitous in the online advertising industry. It has become synonymous with all things real-time bid, exchang […]
Nearly every online marketer is concerned with transparency and brand safety. These seem to be the biggest roadblocks to brands embracing display. A quick search on AdExchanger reveals a dozen articles on both subjects in the last few months. We’ve all talked about it yet there still seems to be more misconceptions than fact surrounding […]
It seems like “brand safety” is getting to be like “transparency” in our industry; everyone offers it in one form or another but like transparency, brand safety means different things to different people. And just like transparency, everyone defines brand safety differently. There is one thing that separates effective brand safety from all the other […]
We recently talked John Ebbert, the publisher and managing editor at AdExchanger.com, regarding our big funding news story. Here are some of the most frequently asked questions. Q: Please discuss your new round of funding and why you chose MMV. A: We had many options available to us in this round but MMV was the […]
digiday:DAILY is a regular content hub and e-newsletter that features the top stories in digital media and marketing with a focus on digital content, advertising, and emerging platforms. John Gaffney, the award-winning journalists, recently wrote a great review of our self-service launch. Here’s what he had to say. DSPs are going DIY. Demand-side platform […]
This weekend while many of you were sitting down to a quiet meal, LucidMedia was celebrating an historic milestone. One year ago LucidMedia processed our first real-time bid (RTB) impression. At precisely 6:45PM Eastern Time February 21st 2009 LucidMedia turned on the RTB engine in our demand-side platform (DSP) and began acquiring impressions in real-time. […]
