In February 2011, Google’s DoubleClick ad exchange did a Real-Time Display Advertising State of the Industry Survey with Digiday, which found that advertisers and agencies are reporting that they will spend more on digital advertising in 2011 because of the benefits of real-time bid (RTB) inventory acquisition technologies. To help buyers achieve the benef […]
After almost a year of effort, Epic completes final phase of migrating company to new multichannel ad-serving Platform, and decommissions its legacy ad server. Epic Marketplace (www.epicmarketplace.com), one of the world’s leading integrated multichannel digital marketing solutions providers leveraging the social media, mobile, display, and video channels, a […]
Reprinted from ADOTAS – Many moons ago, when the demand-side platform (DSP) was new and Invite Media was independent, I made some public predictions about display advertising. In the past year, LucidMedia has been executing diligently and dealing with the many twists and turns of our business. I thought it would be fun to revisit […]
Working with data partner eXelate, LucidMedia has been included in their Premier Media Partnership (PMP) program, making it easier for media buyers to purchase data along with their ad inventory in the LucidMedia demand-side platform. Our full on-platform data integration allows for our reporting, insights, brand safety and reach to be applied to the data [. […]
Epic Media Group has just announced a strategic partnership with LucidMedia. You find all the details in the original Business Wire press release. Epic Media Group, including Traffic Marketplace which is the #17 largest ad focused property as ranked by comScore with 141M unique US users, will now utilize LucidMedia’s comprehensive real time bidding (RTB) [. […]
Targeting seems like a big differentiator to those new to the demand-side platform (DSP) or online advertising marketplace. However, unless an ad management platform has their own server-side cookie database or proprietary technology (and some do), pretty much everyone has the access to the same data. But what data is that exactly? What’s available? What [. […]
