Brand safety is a major concern for advertisers and agencies. When you pair our contextualization engine with real-time bidding, you get a brand-safe environment for your display advertising.

But what happens when you throw images or video into the mix?

LucidMedia has partnered with Milabra to  contextualize visual data to improve brand safety and increase audience engagement through serving more relevant ads.

Sam Cox, CEO of Milabra had this to say about the pact:

“We are excited to work with LucidMedia to enable its advertisers to move beyond text and semantic content categorization into visual verification and optimization by understanding the visual context environment of their ads on a page. Our visual recognition capabilities fit in ideally with LucidMedia’s digital media platform and DSP to provide advertisers and agencies a comprehensive base of visual data and brand-safe media that now extends into images and visual elements.”

And Ajay Sravanapudi, Founder and CEO of LucidMedia said this:

“Adding Milabra’s visual intelligence data and brand safety technology to our platform is another important step in LucidMedia’s ongoing mission to provide the online advertising industry’s most comprehensive and transparent targeting capabilities for advertisers and agencies. This important new offering combines effectively with our recently announced preemptive brand safety capabilities as well as the breadth of targeting data and proprietary technology we offer.”

We’re looking forward to working together to provide the most brand-safe campaigns in the industry.