I am happy to announce that this week we will officially become LucidMedia. We are changing our name from Entrieva to LucidMedia to mark our revolutionary new approach to contextual advertising. If you take a look around our new website you will find a lot more than just a new look too. Don’t worry, we are the same great people with all the same great technology and the strong focus on customer satisfaction as before, we’re just taking ClickSense in some exciting new directions.

What you will see on our new site is that our new ad network uses the deep categorization of ClickSense to deliver more than 13,000 micro-segments for content targeting far deeper than anything available before. This new level of insight is delivered through our detailed Proof Report™ which is, for the first time in history, putting complete transparency and accountability under the advertiser’s control. With ClickSense cataloging every impression we can show advertisers exactly where every ad dollar is being spent. This is the kind of complete transparency that makes real brand safety and quality control possible.

Because of all this we decided to become LucidMedia, the small media company with a big answer to the challenge of lifting display ad revenues. If you look around our new website you will still see our famous 31 industry channels and deep micro-segmentation, but you will also see us talking about our new contextual ad network with transparency and brand safety at its core. So let me be the first to welcome you to the LucidMedia Network!

Sincerely,
Ajay Sravanapudi
Founder, President & CEO
LucidMedia Networks, Inc.