This is it, the LucidMedia blog. Historically the world of interactive advertising has lacked an advertiser-friendly and publisher-friendly ad network. The industry is also in dire need of a new middle tier of inventory somewhere between run-of-site (which can be horrible for brand management) and premium (which can be horribly expensive). This is what the new LucidMedia Network has created: a value priced middle tier of interactive advertising inventory that is provided in a truly transparent way. That means real accountability down to the URL and impression level. That means brand safe campaigns are finally possible, optimized for value and performance, with no wasted or lost impressions. Welcome to our world; the LucidMedia Network world!