Before a single impression is delivered, the LucidMedia ad management platform evaluates every impression with our patented ClickSense® engine to understand exactly what the page is about. This means we know exactly on what kind of content your brand is going to appear. We don't rely solely on the broad categorization techniques, just meta-tags, or even self-classification.

We use our ClickSense page-level semantic engine in several ways to make campaigns as brand safe as possible. From an automated perspective we use our page-level categorization, media class detection, and a new Content Markers approach for multiple layers of brand safety. Each of these are executed differently and achieve different results but in the end they all combine to make our ads the most brand safe in the industry. They also effect the amount of available inventory and thus effect price and performance.

As an advertiser or their representative agency, you need to know where your brand is being displayed. With LucidMedia you get the most granular campaign insights in the industry. You can rest easier knowing you brand is being associated with the kind of content for which you are paying.