ClickSense analyzes your content for every possible phrase at the page level to determine that exact meaning of your inventory. We then apply a complex set of semantic rules which categorizes the content into one of our 31 top level industry channels and then among our more than 14,000 deep categories for precise targeting.

What all this means is that we know exactly what the page is about before your ads run. This lets advertisers and publisher chose their target content at the most granular level to drive more return or maximum yield. So you don't have to choose just "Health" or "Automotive" or "Sports" or "Travel" for your campaigns. You don't have to settle for targeting only two levels deep like "Sports/Golf". With ClickSense you can target "Health/Health and Beauty/Beauty Products/Hair Products/Hair Grooming/Razors and Shavers" or "Automotive/Vehicles/Autos, Trucks, and Vans/Parts, Care and Maintenance/Auto Parts/Engine" or "Travel and Tourism/Popular Destinations/North America/United States/West/Lake Tahoe" or even "Sports and Recreation/Golf/Courses/Sections/Driving Ranges". Try that on any other ad network.