The LucidMediaDSP™ self-service demand-side platform for consolidated buying with preemptive brand safe filtering, page-level contextual targeting, and integrated RTB at scale can deliver 25B monthly impressions and reach up to 95% of the U.S. online population all within a universal frequency cap.
Get an easy to use self-service front end. Get consolidated buying with a universal frequency cap. Get retargeting with integrated third-party audience data. Get the most scalable infrastructure and robust architecture available. Get proprietary optimization and granular contextual micro-segments. Get industry leading brand safety with multi-lingual support. Get proactive performance alerts and fully transparent reporting on pricing, context, and URL. Get all the benefits of a demand-side platform quickly and easily.
DSP Unique Capabilities
- Proprietary content and audience targeting with a universal frequency cap (UFC) and server-side cookie database means you have maximum control
- Real-Time Assessment (RTA) across all sources at scale means you get true preemptive brand safety and campaign optimization at the impression-level
- Custom data integrations with all 3rd party data providers means you will reach the right audience at the right time with your brand’s message or online offer
- Dynamic inventory allocation across all real-time bid sources and even your spot buys means you get more efficient ad operations teams and higher returns
- Real-time bid (RTB) inventory availability insights by channel and by demographics means you get the most flexible optimization available
- Page-level semantic transparency means you get deep insights into what drives the desired campaign outcomes and maximum campaign performance