TERMS OF USE | WEBSITE PRIVACY POLICY | PARTNER PRIVACY POLICY

LUCIDMEDIA TERMS OF USE

PLEASE READ THESE TERMS OF USE CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION REGARDING YOUR LEGAL RIGHTS, REMEDIES AND OBLIGATIONS. IF YOU DO NOT AGREE TO ANY OF THE TERMS CONTAINED HEREIN, PLEASE EXIT THE SITE IMMEDIATELY.

1. ACCEPTANCE OF TERMS

Welcome to the LucidMedia Networks, Inc. (“LucidMedia”) website, lucidmedia.com (the “Site”). Please read the following terms and conditions “Terms”) carefully. They govern your access and use of the Site. LucidMedia, at its sole discretion, may modify these terms and conditions from time-to-time. You are solely responsible for reviewing the Site from time to time to ensure your compliance with the then-current Terms.

By using the Site, and by accessing, viewing, or using any material on the Site, you represent that: (i) you have reviewed these Terms; (ii) you understand these Terms; (iii) you understand these Terms to be the legal equivalent of a signed, written contract; and (iv) you accept these Terms and agree to be bound by these Terms. If you do not agree with these Terms, you are not authorized to use, access, view, or use any material on the Site and should exit the Site immediately. You agree that LucidMedia may, in its sole discretion, at any time, terminate your access to the Site and any account(s) you may have in connection with the Site. LucidMedia may monitor access to the Site. 

2. INTELLECTUAL PROPERTY

All material contained on this Site, including information, text, documents, graphics, products, logos, sounds, images, software, and design attributes (the “Content”) is owned or licensed by LucidMedia and is protected by law. Subject to your compliance with the Terms, LucidMedia grants you permission to download a single copy of the Content from the Site for your informational use only, provided that you keep intact all copyright, trademark, and other proprietary notices. Any other reproduction of the Content or editing by any means, without LucidMedia’s express written approval, is strictly prohibited. You may not refer to the URL of the Site nor link to the Site without first obtaining LucidMedia’s express written approval. 

Copyright: Except as indicated, the entire Content of lucidmedia.com is protected by the United States Copyright Act of 1976, as amended, and the copyright laws of other countries. Certain materials are used by permission of their respective owners.

Trademarks: LucidMedia,™ Clicksense,® and Semio Tagger® are trademarks or registered trademarks of LucidMedia in the United States and/or other countries. All other trademarks used on the Site that are not the intellectual property of LucidMedia are used by permission and are the property of their respective owners. You agree not to use or display trademarks without the prior written consent of LucidMedia or the owner of such mark. 

3. THIRD PARTY WEBSITES AND CONTENT

The Site may include links to other Word Wide Web sites that are controlled by parties other than LucidMedia. You aknowledge and agree that such links are provided for your convenience only and that LucidMedia is not responsible for and does not necessarily endorse the provider of any linked site or the linked site itself. LUCIDMEDIA MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO ANY LINKED SITE: YOUR USE OF ANY LINKED SITE IS SOLELY AT YOUR OWN RISK.

4. PRIVACY

LucidMedia cares about your privacy. For more information regarding privacy, please click here.

5. DISCLAIMER OF WARRANTIES

Despite LucidMedia’s efforts to provide accurate information, it is not possible to completely ensure that all information posted on the Site is constantly correct. The materials contained in the Site may include technical inaccuracies of typographical errors. As such, LucidMedia assumes no responsibility for errors or omissions in the Site’s materials. 

Additionally, LucidMedia does not accept and responsibility or liability for any claims, actions, or demands arising from your use of the Site. THE USE OF THE SITE IS SOLELY AT YOUR OWN RISK. THE SITE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. LUCIDMEDIA EXPRESSLY DISCLAIMS ALL WARRANTIES OF ANY KIND WITH RESPECT TO THE SITE AND ITS CONTENT, WHETHER EXPRESS OR IMPLIED INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. SOME STATES DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU. LUCIDMEDIA MAKES NO WARRANTY THAT THE SITE OR ITS CONTENTS WILL MEET YOUR REQUIREMENTS, OR WILL BE UNINTERRUPTED, TIMELY, SECURE, CURRENT, ACCURATE, COMPLETE OR ERROR-FREE OR THAT THE RESULTS THAT MAY BE OBTAINED BY USE OF THE SITE OR ITS CONTENTS. YOU UNDERSTAND AND ACKNOWLEDGE THAT YOUR SOLE AND EXCLUSIVE REMEDY WITH RESPECT TO ANY DEFECT IN OR DISSATISFACTION WITH THE SITE OR ITS CONTENTS IS TO CEASE TO USE THE SITE. YOU MAY HAVE OTHER RIGHTS WHICH MAY VARY FROM STATE TO STATE OR WITHIN NATIONAL JURISDICTIONS.

6. EXCLUSIONS AND LIMITATIONS ON LIABILITY

You expressly understand and agree that LucidMedia, its affiliates and subsidiaries, and all of their respective directors, officers, employees, representatives, proprietors, partners, shareholders, servants, principals, agents, predecessors, successors, and assigns shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including without limitation, damages for loss of profits, goodwill, use, data loss, or other losses (even if LucidMedia has been advised of the possibility of such damages) resulting or arising from your use of the Site and any breach by you of these Terms. 

You expressly agree to defend, indemnify, and hold harmless LucidMedia, its affiliates and subsidiaries, and all of their respective directors, officers, employees, representatives, proprietors, partners, shareholders, servants, principals, agents, predecessors, successors, and assigns from and against any claims, actions and demands, including, without limitation

any direct, indirect, incidental, special, consequential, or exemplary damages, damages for loss of profits, goodwill, use, data loss, or other losses (even if LucidMedia has been advised of the possibility of such damages) resulting or arising from your use of the Site and any breach by you of these Terms. 

7. JURISDICTION AND VENUE

By accessing, viewing, or using any material on the Site, you agree that the laws of the State of Virginia, without regard to principles of conflict of laws, shall govern these Terms and any dispute that might arise between you and LucidMedia or any of its affiliates. You and LucidMedia agree that venue with respect to any dispute that might arise between you and LucidMedia will rest exclusively in the state or federal courts of the State of Virginia. 

If you have any questions about these Terms, please contact LucidMedia at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

LUCIDMEDIA WEBSITE PRIVACY POLICY

This Privacy Policy (“Policy”) describes LucidMedia Networks, Inc.’s (“LucidMedia”) collection and use of personal information from Internet users visiting the LucidMedia website located at lucidmedia.com (the “Site”). By using the Site, you are accepting the practices described in this Policy and agree to accept the terms of the Policy as currently posted on the Site. Any changes to this Policy will be effective upon posting. If you have any questions about this Policy, please contact LucidMedia at \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

1. INFORMATION COLLECTED

Personally identifiable information (“PII”) is data that identifies a specific individual, such as name, address, telephone number, email address, and birth date. Site visitors may explore many areas of the Site without disclosing any PII to LucidMedia. The Site only collects PII if a user voluntarily provides that information. For example, if a Site visitor submits a query to LucidMedia through the Site’s “Contact Us,” function, LucidMedia may collect certain PII (such as the Site visitor’s name and email address) in order to respond.

LucidMedia does not direct the Site to, nor does LucidMedia knowingly collect any PII from, any person under the age of thirteen.

LucidMedia’s web servers automatically collect non-personally identifiable information (“NPII”)about Site visitors such as demographic information (such as age, gender, city or state), and “click stream data.” Click stream data includes information such as a Site visitor’s IP address, web pages viewed as well as date and time, and browser and platform type. These automated server functions do not collect this information in a manner intended to identify a Site visitor’s individual use of the Site, nor does LucidMedia use this information for any such purpose. LucidMedia collects this anonymous information in order to maintain a high quality site and evaluate how Site visitors use and navigate the Site on an aggregate basis.

LucidMedia uses a common Internet technology called “cookies” to collect NPII about Site visitors. A cookie is a small text file written to an Internet user’s browser that contains unique information about the Internet user. Cookies permit the Site to recall information from a Site visitor’s previous visits and customize the Site for the visitor’s future use. Cookies do not collect or transmit PII (such as a Site visitor’s name and address). LucidMedia does not use the information collected from cookies together with any PII it has collected from Site visitors.

2. HOW INFORMATION IS USED

LucidMedia only uses PII to respond to specific inquiries from Site visitors. LucidMedia will not disclose PII to any third party unless: (a) it is necessary in order to provide the Site visitor with a particular service or product the Site visitor requested; (b) it is required of LucidMedia in order to comply with a legal process in any applicable jurisdiction (e.g., court order, subpoena, search warrant, law enforcement request); or (c) LucidMedia determines, in its sole discretion, that disclosure is necessary to protect the rights, property, and safety of LucidMedia, its subsidiaries, affiliates, clients, or other parties under contract with LucidMedia, or others. Additionally, LucidMedia may disclose PII in connection with a sale or transfer of some or all of its assets.

LucidMedia generally uses NPII collected from Site visitors in aggregated form in order to measure the Site’s performance and to enhance and develop LucidMedia’s products and services.

3. SECURITY OF COLLECTED INFORMATION

LucidMedia stores any PII collected from Site visitors on limited access servers. LucidMedia has implemented reasonable security measures in order to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. 

4. THIRD PARTY WEBSITES

The Site may include links to other sites that are controlled by parties other than LucidMedia. LucidMedia does not control the data collection policies of any website linked to the Site and no third-party sites are covered by this Policy. Site visitors choosing to access such third-party websites should carefully review the individual privacy policies governing any such websites to determine whether to continue.

If you have any questions about this Policy, please contact LucidMedia at \n This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it.

LUCIDMEDIA BUSINESS PARTNER PRIVACY POLICY

Using the contextualization of its patented ClickSense® platform, LucidMedia Networks, Inc. (“LucidMedia”) helps its clients reach highly qualified audiences through the LucidMedia Network, a new high-value advertising network assembled exclusively for agencies, advertisers and ad exchanges. This Privacy Statement (“Statement”) explains LucidMedia’s collection and use of consumer information when it provides contextual advertising services to its clients.

If you have any questions about this Policy, please contact LucidMedia at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .

To learn about LucidMedia’s collection and use of an Internet user’s personal information when the user visits LucidMedia’s corporate website located at www.lucidmedia.com, please click here. 

1. LUCIDMEDIA’S SERVICES

Using its patented ClickSense technology, LucidMedia provides businesses engaged in Internet advertising – advertisers, publishers, and ad exchanges – with a high value contextual advertising network. When ad space on a website is sold, LucidMedia, as an agent for its clients, fulfills the transaction by delivering the ad to the Internet user who visits that site. Generally, an Internet user’s computer comes into contact with LucidMedia’s search technology when a user visits a website, or views an ad, powered by ClickSense®.

2. INFORMATION COLLECTED

The ClickSense® technology identifies the interests of Internet users by assessing on-line activities. LucidMedia does not learn the identities of Internet users when collecting information about their interests. LucidMedia does, however, collect and use non-personally identifiable information (“NPII”) and other anonymous data to understand and analyze consumers’ Internet experiences. This anonymous data may include: 

--  Visitor data relating to referring domains;
--  System settings (such as type of browser, operating system, screen resolutions, plug-ins, language settings, etc.);
--  Cookie preferences;
--  Web search terms;
--  JavaScript enablement;
--  Amount of time spent at certain Web sites;
--  Number of pages reviewed;
--  Response to advertisements; and
--  ZIP code or postal code.

Cookies: LucidMedia uses “cookies,” small text files stored a user's browser, to anonymously identify repeat visitors to a site. Cookies are used primarily to limit repetitiveness of ads and to improve the relevancy of ads displayed. LucidMedia does not use cookies to identify, monitor, or track any Personally Identifiable Information (“PII”).

Web beacons: LucidMedia uses electronic image requests (called a “web beacon” request or “single-pixel gif”) that allow it to count webpage views and access cookies. The web beacons used in connection with LucidMedia’s ad network do not collect, gather, monitor or share any PII about Internet users. Rather, web beacons are used to compile aggregate information about web site usage.

3. HOW INFORMATION IS USED

LucidMedia shares collected NPII only with its clients, and only within the context of LucidMedia’s selection of ad-content and in LucidMedia’s analysis of ad-effectiveness. When LucidMedia provides information to a client concerning the effectiveness of a specific ad campaign, LucidMedia may present the anonymous data on an individual or aggregate basis.

Based on the websites Internet users are visiting and the search terms they are using, LucidMedia may use the information it gathers to provide Internet users with warnings and alerts about certain websites and to provide information about goods and services that may interest them.

LucidMedia does not control the data collection policies of any of its clients. Internet users choosing to access websites of LucidMedia’s clients or other third-party websites should carefully review their individual privacy policies and contact them directly with any questions about their information practices.

4. PRIVACY

Each party shall include conspicuously on its Site(s), a privacy policy that describes how such party collects, uses, stores and discloses users’ personal data if any is collected, including e-mail addresses, and instructs users how to opt-out of such practices. Supplier’s privacy policy shall clearly disclose: (a) the placement and use of third party cookies and the collection and use of data from user’s activities on Supplier’s website and (b) cookie management (as defined below) including a conspicuous link to the network advertising initiative website at www.networkadvertising.org.

5. REFERENCES

www.networkadvertising.org

If you have any questions about this Privacy Statement, please contact LucidMedia at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it This e-mail address is being protected from spam bots, you need JavaScript enabled to view it.