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Management Team

Ajay Sravanapudi: Founder, President & CEO

Mr. Ajay Sravanapudi is a media veteran with a deep understanding of the interactive industry and digital advertising management platforms. He is a founder and perpetual driving force behind LucidMedia's online advertising management platform and it's highly successful patented targeting technology. In this role Ajay has spent the last four years transforming LucidMedia from an enterprise software vendor into the leading media management software as a service (SaaS) provider in the online advertising space. Ajay divides his time equally between corporate headquarters in the Washington metropolitan area and New York City where he is deeply involved at all levels in the display ad industry. Previously, he was the Vice President of Product Architecture at Versatility where he led the development of large scale call centers and enterprise CRM software. Ajay has held high-level technology positions at American Management Systems and OMC Computers Ltd. He received a M.S. in Information Management from Penn State University in 1990 and a B.S. from IIT Madras in 1987.

Thomas V. Ervin: Vice-President of Business Operations & CFO

Mr. Thomas Ervin has served as Chief Financial Officer of LucidMedia since 2001 where he oversees all of the financial and administrative operations. As a recognized specialist in the interactive advertising operations space, Tom also oversees all cross functional inventory acquisition and revenue generation functions to ensure alignment with the company's strategic goals. Tom is responsible for collaborating with creative, production and engineering teams to develop and control the quality of LucidMedia campaigns and deliver profitability. He also serves as the Secretary of the Company. Tom previously served as Corporate Controller for Softworks, Inc (NASDAQ:SWRX), an international enterprise software company. Prior to joining Softworks, he held various positions in accounting and finance at Best Software, Inc (NASDAQ:BEST). Tom is a Certified Public Accountant and holds a Bachelor of Science degree in Business Administration from West Virginia University.

Anand Natrajan: Chief Technology Officer (CTO)

Mr. Anand Natrajan brings a long and proven track record of online, interactive technology and product development to LucidMedia. He is responsible for the ongoing development of LucidMedia's flagship product, ClickSense, as well as other products and tools that make up the LucidMedia DSP. Anand has worked for more than a decade in various stages of the software development cycle. Prior to joining LucidMedia, Anand led the development of a fast, faceted, fielded and full-text search technology, DiscoveryEngine, at IntelligenX Inc. Before that, he worked as a senior engineer as well as consultant at Avaki, Inc. developing and deploying distributed compute and data grids. Anand received his Master's and PhD degrees in Computer Science from the University of Virginia, and his Bachelor's degree from the University of Bombay. He has authored over 20 peer-reviewed publications in fields ranging from simulation to distributed computing.

Natalie Mazer: Vice-President of Optimization

Ms. Natalie Mazer comes to LucidMedia from MediaMath where she was Yield Director. Before her tenure there, Natalie was Risk Manager for American Express and has extensive experience in optimizing display and search advertising campaigns. In her role as Vice President of Optimization, Natalie is responsible for maximizing the performance of LucidMedia’s proprietary platform and exceeding client’s goals. Natalie has a PhD in Aeronautical Engineering from Imperial College, London and a B.S. in Mechanical Engineering from Rutgers University in New Jersey. Her data-driven, strategic recommendations and campaign performance oversight help solidify LucidMedia’s leadership position in the rapidly changing digital advertising industry.

Karen Randisi: Vice-President of Client Services

Ms. Karen Randisi has been in client facing and program management roles in interactive marketing her entire professional career.  At LucidMedia, she is responsible for Ad Operations and Account Management. The management of campaigns and client-facing media services are delivered and maximized with distinction through Karen's extensive experience and leadership.  In partnership with the LucidMedia Optimization group, she is responsible for driving incremental opportunities and growing renewal business.  Prior to joining LucidMedia, Karen spent eight years at AOL in varying client service roles, ad inventory yield management, ad policy and product development.  There Karen was instrumental in forming operational processes to unify senior leadership across a team matrix.  The resultant collaboration generated incremental ad revenue opportunities for AOL.  Afterwards, she held the role of Director of Account Management for Media Services at Clearspring Technologies.  Karen has a passion for start-ups and enjoys the dynamics of an entrepreneurial environment.  She earned her Bachelor of Business Administration with a focus in Marketing at James Madison University.

Brandon Sutler: Vice-President of Engineering

Mr. Brandon Sutler has been with the LucidMedia team since its inception, initially as the Chief Architect behind our real-time categorization technology and then as the driving force behind our patented ClickSense semantic contextualization engine. Brandon is now responsible for the ongoing design and development of LucidMedia's flagship demand-side platform solution as well as the many other products and tools that advance LucidMedia's advertising management platform. Prior to joining LucidMedia, Brandon was employed at Computer Associates as their programming team lead and eventually development manager for two primary product lines in their Enterprise Storage Management division. Brandon holds a Bachelor of Science degree in Computer Science from the University of Virginia.

 
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