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April 10, 2008
Open-Sourcing Online Ad Targeting
The Tech Beat by Rob Hof
Essentially, OTX busts targeting algorithms out of single ad networks, allowing them to shine (or fail if they’re not so great, for that matter). “They basically plug in (targeting) technology providers and let them fight it out in a Darwinian environment,” explains Ajay Sravanapudi, CEO of initial OTX partner Lucid Media, a contextual ad network and technology provider. view »
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April 10, 2008
AdBrite's New System Gives Small Firms Access to Online Ad Space
Web advertising firm AdBrite plans to announce that it is creating a system that gives small companies that have developed ad-targeting technologies access to online ad space.
In recent years, a number of ad-targeting firms have popped up, but one barrier to growth for them has been the difficulty getting access to ad inventory or advertisers.view » |
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April 10, 2008
AdBrite Launches Open Targeting Exchange (OTX), Creating Competitive Marketplace for Ad Targeting Technologies Unique Approach to Targeting Offers Higher Yield for Publishers, Better Results for Advertisers, New Revenue Model for Technology Providers.
SAN FRANCISCO, April 10 /PRNewswire/ -- AdBrite, The Internet's Ad Marketplace, today announced the launch of Open Targeting Exchange (OTX), an open and competitive marketplace for ad targeting technologies. AdBrite's OTX system delivers superior yield and advertiser effectiveness by leveraging multiple targeting methods and algorithms, and allowing them to compete for the right to match advertisements to publisher web pages.view » |
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April 26, 2006
Ad: tech San Francisco Coverage
Entrieva announced today that it has expanded its ClickSense® platform for contextual targeting for display ads to cover additional consumer channels.
Entrieva’s ClickSense®
contextual targeting solution enables either search-based text ads or
graphic display ads to be served on web pages that are highly relevant
to either the page content or the search query typed by the user. view » |
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April 25, 2006
Entrieva Upgrades its ClickSense®
Contextual Targeting Platform to Now Cover Over 25 Consumer Channels;
Technology Platform Enables AOL to Creatively Grow Its Advertising
Revenue.
Gerry Campbell, Senior Vice President AOL, stated, "We have been using Entrieva's ClickSense®
technology as part of our Search platform to deliver search based "Web
Offers". Entrieva's contextual targeting technology has enabled us to
monetize our traffic in more creative ways, and we are extremely
pleased with the results.
Entrieva announced today that it has expanded its ClickSense®
platform for contextual targeting for display ads to cover additional
consumer channels. It now covers over 25 areas including.. view » |
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April 24, 2006
Entrieva Upgrades ClickSense®
Gerry Campbell, Senior Vice President AOL, said in a press statement, “We have been using Entrieva’s ClickSense®
technology as part of our Search platform to deliver search based “Web
Offers”. Entrieva’s contextual targeting technology has enabled us to
monetize our traffic in more creative ways, and we are extremely
pleased with the results.”
ClickSense®,
a tool intended for media buyers/planners, is a contextual targeting
solution enabling either search-based text ads or graphic display ads
to be served on web pages that are highly relevant to either the page
content or the search query typed by the user. view » |
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April 24, 2006
Entrieva Upgrades Its ClickSense® Contextual Targeting Platform to Now Cover Over 25 Consumer Channels
Thomas C. Lewis, President & CEO of Entrieva, said, “Our
relationship with AOL has grown over the past year to a point where the
two organizations are beginning to see very strong results. We are
excited to be part of AOL’s new advertising strategy and pleased to
have another satisfied customer in Entrieva’s growing ClickSense® customer base."
Entrieva’s ClickSense®
is a hosted service for contextually targeting ads -- text or banners
-- or dynamic content, from any text stream -- search queries, web
pages, RSS feeds, emails, etc. view » |
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March 27, 2006
Entrieva Shops adMarketplace
“Expanding the quantity and quality of our ad targeting is a key
element to the … advertising services we provide…,” said Conducive CEO
Jim Waltz
The Conducive Corporation’s contextual and behavioral adMarketplace
advertising network has started using Entrieva’s ClickSense® technology to target their ads. view » |
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March 7, 2006
HealthCentral Network Uses ClickSense®;
Health care information network HealthCentral will use advertising technology company Entrieva’s ClickSense®; contextual advertising technology to manage their advertising spaces
The introduction of Entrieva’s ClickSense®; will let HealthCentral target sponsor ads according to page content automatically. view » |
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March 7, 2006
Entrieva’s ClickSense®; Platform to Enhance Contextual Targeting
Contextual targeting enables the HealthCentral Network Customers to
deliver highly-relevant campaigns to generate maximum results.
Coupled with The HealthCentral Network’s platform, ClickSense®;
closes the gap between content and advertising and delivers a campaign
of greater value for publishers and advertisers, increasing ECPM and
ROI yield. view » |
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