LucidMedia is a leading digital media management solution provider for the online display advertising industry. LucidMediaDSP is the most comprehensive and transparent display advertising management platform for effectively reaching custom segments online. The LucidMedia demand-side platform offers automated optimization, unified buying, powerful inventory insights, preemptive brand safety, and universal frequency capping. Founded in 1999, LucidMedia processes over a billion impressions every day for hundreds of major brand advertisers.

Videology Acquires LucidMedia, A Digital Management Platform for Display and Rich Media Advertising Across Mobile and Online

New York, October 2, 2012—Videology—a market-leading digital advertising platform and solutions provider specializing in video—today announced that it has acquired LucidMedia, a digital advertising management platform specializing in display and rich media campaigns. This acquisition expands Videology’s capabilities, offering advertisers and agencies seamless, addressable targeting across video, display and rich media, as well as optimal media mix modeling capabilities within a single platform. LucidMedia—a Reston, Virginia-based tech company—currently provides targeting and optimization services for display and rich media campaigns with an emphasis on direct response advertisers. LucidMedia will continue to offer these services to clients under the LucidMedia brand. In addition, its technology will be fully incorporated into Videology’s demand-side platform which currently focuses primarily on video campaigns across PC, Mobile and Connected TV.

“The demand from advertisers and agencies for more consolidated advertising technology solutions across both devices and formats is increasing rapidly,” said Scott Ferber, Chairman and CEO of Videology. “LucidMedia’s technology perfectly complements our current capabilities in the video space. This integration will allow us to jumpstart our cross-device display business and seamlessly expand our offering, while allowing our scientists and engineers to continue to focus on developing better, smarter solutions for the evolving addressable advertising ecosystem in terms of targeting, measurement and monetization.” Read full press release

 

LucidMedia Makes Strategic Personnel Appointments, Supports Rapid Growth of Digital Advertising Management Platform Business with Two Seasoned Industry Veterans in Critical Roles

RESTON, Va.--(BUSINESS WIRE) NOVEMBER 3, 2010--LucidMedia (www.lucidmedia.com), a leading digital advertising management platform, announced two strategic personnel milestones which will take the company to the next level as a media platform. LucidMedia announced today that they have hired Natalie Mazer as Vice President of Optimization to maximize the performance of the LucidMedia demand-side platform. LucidMedia also announced today that Paul Rostkowski, formerly Vice President of Sales, has been promoted to Chief Revenue Officer (CRO).Press release ...

 

LucidMedia and Milabra Announce Online Advertising Pact to Deploy Brand-Safe Visual Content for Advertisers and Agencies

RESTON, Va. & NEW YORK --(BUSINESS WIRE) SEPTEMBER 8, 2010--LucidMedia (www.lucidmedia.com), a leading digital advertising management platform and Milabra (www.milabra.com), the leader in online visual intelligence for media, today announced a partnership to provide visual data and brand-safe online advertising inventory featuring images and visual media for advertisers and interactive advertising agencies using LucidMedia's demand-side platform (DSP).Press release ...

 

LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)

RESTON, Va.--(BUSINESS WIRE) JULY 27, 2010--LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), today announced that it has deployed the industry's first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been proven throughout a decade of research and development with the company's patented ClickSense contextual advertising technology. Press release ...

LucidMedia Partners with AlmondNet, BlueKai, and eXelate to Expand Online Advertising Data and Targeting Capabilities of Demand-Side Platform (DSP)

RESTON, Va.--(BUSINESS WIRE) JUNE 23, 2010--As part of its effort to provide advertisers with the most comprehensive audience targeting capabilities available, LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), today announced that it will integrate a rich base of data from three market leaders into its DSP. These include: behavioral targeting pioneer AlmondNet, the leading aggregator of data and provider of enabling technology for audience targeting; BlueKai, creators of the world's largest data auction marketplace and online marketing's largest source of high performance intent data that connects advertisers with unparalleled in-market audiences online; and eXelate, the world's first open marketplace for targeting data and the leader in data management solutions for publishers. Press release ...

LucidMedia Secures $4.5 Million in Funding Led by MMV Financial to Expand Online Advertising Demand Side Platform (DSP)

RESTON, Va.--(BUSINESS WIRE) JUNE 3, 2010--LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), today announced that is has received $4.5 million in funding, led by MMV Financial (MMV). "MMV is very pleased to support LucidMedia's emerging leadership in this vibrant and growing space." LucidMedia plans to apply the proceeds to continue expanding its recently launched self-service DSP (www.LucidMediaDSP.com) that enables agencies and advertisers to more efficiently manage their online advertising campaigns. The DSP leverages LucidMedia's patented contextual targeting technologies to provide more than 14,000 categories along with page-level transparency and multiple layers of filtering to protect branded advertisers from inappropriate content. Press release ...

 

LucidMedia Launches Pioneering Self-Service Online Advertising Demand-Side Platform (DSP) for Agencies and Advertisers

RESTON, Va.--(BUSINESS WIRE) MAY 17, 2010--LucidMedia, a leading online advertising demand-side platform (DSP) with integrated real-time bidding (RTB), today announced the launch of a self-service version of its powerful DSP (www.LucidMediaDSP.com) to enable agencies and advertisers to more efficiently and profitably manage their online advertising campaigns. Originally offered as a managed service only, the self-service DSP empowers agency media planners and in-house staff to securely take full control over their campaigns' targeting and optimization programs by deploying the DSP as an in-house, white labeled solution with a proprietary base of more than 14,000 targeted categories, page-level transparency, and multiple layers of filtering to protect branded advertisers from inappropriate content. LucidMedia developed its self-service DSP to improve efficiency and profitability by eliminating many of the cost structures and layers traditionally associated with online ad network buys while improving the levels of targeting, transparency and control available. It provides agencies and advertisers with the ability to easily audit the networks and exchanges on their media plans, efficiently acquire page-level contextually and demographically targeted inventory, ensure brand safety across all sources and, most importantly, enforce a universal frequency cap. Press release ...

 

LucidMedia Partners with Click Forensics to Enhance Demand-Side Platform and Increase Traffic Quality in Real-Time Bid Markets

RESTON, Va.--(BUSINESS WIRE) APRIL 20, 2010--LucidMedia (www.lucidmedia.com), the optimized demand-side platform (DSP) with integrated real-time bidding (RTB), announced today that it has partnered with Click Forensics (www.clickforensics.com), a leading provider of online advertising verification solutions, to increase traffic quality across real-time bid markets for interactive advertising agencies using LucidMedia DSP™. Under the partnership, LucidMedia will incorporate Click Forensics audience and ad verification technology into LucidMedia DSP™ giving interactive agencies easier access to enhanced click fraud detection in real-time through their pioneering demand-side platform. Agency clients and their direct response (DR) and brand advertisers can now filter low-quality traffic and focus on inventory with the highest likelihood of conversion. Through the partnership, agency clients will immediately benefit from improved conversion rates and a greater return on investment from the optimized inventory. Press release ...

LucidMedia Launches ADvisor DSP, Demand-Side Platform with Integrated Multi-Source Real-Time Bidding for Enhanced Transparency, Insight, and Agency Control

RESTON, Va.--(BUSINESS WIRE) JANUARY 27, 2010--LucidMedia (www.lucidmedia.com), an optimized display ad network and scalable targeting platform, announced today that its pioneering demand-side platform (DSP) with integrated real-time bidding (RTB) is available to interactive advertising agencies. LucidMedia ADvisor DSP(TM) is designed for interactive agencies that need to control their campaigns, extend their reach into the online community, and streamline the complex process of acquiring inventory. The scalable platform uses intelligent real-time bidding strategies on the Internet's largest repositories including Yahoo's RightMedia Exchange and the Google Ad Exchange as well as numerous aggregators including PubMatic, AdMeld, and the Rubicon Project giving the platform an unprecedented 45 billion impression-per-month potential and 95% reach into the U.S. online population. Press release ...

 

LucidMedia Launches Free Auditing Service For Agencies, Setting Interactive Advertisin's Contextual Standard For Demand-Side Transparency, Insight, And Control

RESTON, Va.--(BUSINESS WIRE) October 29, 2009--LucidMedia, the optimized contextual targeting display ad network, announced today that its auditing service is now available at no cost to agencies. Based on its Verified Inventory Platform (VIP) which launched in February and has since undergone significant testing in the field, the new auditing service gives interactive agencies the actionable performance insights they need to provide real transparency, inventory verification, and brand safety to their clients. The new auditing service lets agencies take better control of their campaigns and squeeze maximum return from the multiple inventory sources they buy. With the new Software as a Service (SaaS) approach, agencies can quickly and easily leverage LucidMedia's powerful page-level reporting without hardware, without administrative overhead, and now without cost. Press release ...

 

LucidMedia Awarded "Red Herring 100 North America"

RESTON, Va.--(BUSINESS WIRE) May 26, 2009--LucidMedia, the online display advertising network and media management platform, today announced that it has been selected as a winner of the Red Herring 100 North America Award. The Red Herring editorial team deploys a detailed process to whittle down a pool of 1,000 eligible, promising companies to the 200 Finalists and in a last round decided for the top 100 winners of this important North American award. Evaluations are made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The Winners, elite executives and venture capital leaders from North America will celebrate the Top 100 Privately Held Companies in San Diego, May 11-14, 2009. Press release ...

 

LucidMedia Selected by Mid-Atlantic Venture Association to Present at Capital Connection 2009 Venture Capital Conference

RESTON, Va.--(BUSINESS WIRE) May 19, 2009--LucidMedia, the online display advertising network and media management platform, today announced that it has been selected from among hundreds of candidates to present at the this year's Mid-Atlantic Venture Association (MAVA) Capital Connectionâ„¢ venture and private equity conference. Ajay Sravanapudi, LucidMedia's President and CEO, will be presenting an overview of the company's unique business model, inventory aggregation strategy, and extraordinary progress since the launch of their contextual network. Press release ...

 

LucidMedia Display Advertising Network and Demand-Side Media Management Platform Honored Among This Year's Most Promising Private Technology Ventures in North America

RESTON, Va.--(BUSINESS WIRE) May 8, 2009-- LucidMedia, the online display ad network and verified media management platform for interactive agencies, announced today that Red Herring Magazine has named LucidMedia a finalist for the "Red Herring 100 North America" award, a prestigious list honoring this year's most promising private technology ventures in North America.The Red Herring editorial team used an intensely competitive process to select the most innovative companies from a pool of 1,200, leaving 200 finalists vying for this prestigious award. The nominees are rigidly evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystem. Press release ...

LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy

RESTON, Va.--(BUSINESS WIRE) February 19, 2009--LucidMedia, an online contextual display advertising network and technology platform, today announced the launch of Verified Inventory, a new contextualization offering that combines the company's patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising safely and accurately, in only the Web pages and categories most relevant to them. With hundreds of real-time content filters, Verified Inventory also protects advertisers from having their online ads appear with or next to content that they may deem to be objectionable. Press release ...

LucidMedia Named 2009 AlwaysOn OnMedia 100 Winner, Company Cited as Leading Technology Enabler

RESTON, Va.--(BUSINESS WIRE) January 27, 2009--LucidMedia, an online contextual display advertising network and technology platform, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to the top 100 private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. LucidMedia was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction. Press release ...

LucidMedia Secures $8.8 Million in Funding to Launch Contextual Display Advertising Network and Opens Madison Avenue Sales Office

RESTON, Va. & NEW YORK--(BUSINESS WIRE) December 4, 2008--LucidMedia, an online contextual display advertising platform and meta-network, today announced several milestones surrounding its continued growth, inclusive of the completion of $8.8 million in funding, including the value of converted debt, to support the launch and expansion of LucidMedia's contextual advertising network; the opening of a New York City sales office on Madison Avenue; and the hiring of a national sales team to better service its growing client base of interactive agencies and corporations. Despite the current economic climate, LucidMedia has experienced steady growth of its client base, driven by its patented contextual page-level technology, developed to maximize campaign performance, increase brand recognition online, and ultimately raise advertisers' return on investment. Press release ...

 

LucidMedia Launches Pioneering Spanish-Language Contextual Advertising Platform, with 14,000 Categories Targeting Growing Online Market

NEW YORK--(BUSINESS WIRE) September 23, 2008--LucidMedia, an online contextual advertising platform and meta-network, today announced that is has completed and released a Spanish-language version of its ClickSense® contextual advertising platform, enabling online advertisers and publishers to more precisely target the rapidly growing Spanish-speaking Internet demographic. LucidMedia's more than 14,000 categories provide highly targeted display advertising opportunities for publishers and advertisers alike. Today's announcement establishes LucidMedia as one of the Internet sector's first and only organizations that can accurately determine the true meaning of Spanish-language Web content and advertising inventory, and at the same time precisely target the most relevant display ads in real-time. Press release ...

Yahoo!'s Right Media and LucidMedia Announce Agreement to Introduce Advanced Contextual Display Advertising on the Right Media Exchange

RESTON, Va. & NEW YORK--(BUSINESS WIRE) August 5, 2008 -- LucidMedia, an online contextual advertising platform and meta-network, and Right Media, a Yahoo! company and creator of the Right Media Exchange, today announced an agreement to introduce highly targeted contextual display advertising across the Right Media Exchange, the Internet's largest advertising exchange. The new capabilities, which first began testing in May, bring a new level of targeting for both buyers and sellers on the Right Media Exchange, helping to ensure that advertisers' creative display advertisements appear alongside relevant content on publishers' sites. Press release ...

LucidMedia Ad Network Strategic Hires Reflect Growth of Contextual Advertising and Extraordinary Adoption Rate of ClickSense, Lucidmedia hires Paul Rostkowski as Vice President of Sales and appoints Abderrezak Kamel to Chief Technology Officer in support of the rapid adoption of their hyper-targeting solution as the industry standard for contextual advertising.

Reston, VA (PRWEB) June 5, 2008 - LucidMedia, the first hyper-targeting display ad network for advertisers with brand safety and transparency down to the page level, announced two strategic hires which will take them to the next level as a media company. LucidMedia announced today that they have hired Mr. Paul Rostkowski as Vice President of Sales to maximize the revenue potential of their growing display ad network. They also announced that Mr. Abderrezak Kamel will be returning to LucidMedia as Chief Technology Officer (CTO). Press release ...

Reston, VA (PRIME NEWSWIRE) March 18, 2008 - Entrieva today announced that it is changing its company name to LucidMedia to coincide with the launch of its new contextual ad network. The LucidMedia Network creates high-value online ad inventory using their patented ClickSense contextual advertising engine. Press release ...

For additional information contact:

Christopher Weiss
Director of Marketing and Public Relations
LucidMedia Networks, Inc.
703-207-0040 x252
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