Right Media, through an agreement with LucidMedia, has established 63 standard categories that publishers and advertisers can use today to target ads more effectively and maximize yield from their inventory. This contextual technology is provided by LucidMedia. Together we have introduced highly targeted contextual display advertising across the Right Media Exchange; the Internet's largest advertising exchange. This agreement enables buyers and sellers on the Exchange, for the first time, to contextually categorize their display advertising inventory based on more than 60 vertically focused channels.

If you are an advertiser on the Right Media Exchange, contextually targeted advertising can increase the ad's relevance to the user and, often, the ROI of any campaign. And for publishers, selling inventory that is contextually targeted can raise overall eCPM and for maximum revenue yield.

Our patented contextual platform, called ClickSense, evaluates the content of each web page for known phrases and then uses complex rules and a rich semantic library to determine the actual meaning of the page. We do not rely on self-declared categories, metadata, or "word spotting" as many other providers do.  LucidMedia determines the meaning of web pages and then provides highly accurate categorization. For more information on the Right Media Exchange please visit their website at www.rightmedia.com.

Simply use Right Media's Query String Targeting for Context as discussed in the Knowledgebase. Right Media has established 63 standard categories that correspond to a 4 digit number. Refer to the following Right Media Knowledgebase article:

http://kb.yieldmanager.com/article.php?id=512
(you will need to be logged into your Right Media Exchange
account to access this information)

LucidMedia's ad tags are distributed to your publishers instead of YieldManager tags. During the ad call, the LucidMedia Tag will first analyze the context of the page, determine a category, and then return a new YieldManager tag with additional Query String Code that represents the most appropriate Right Media Exchange category.

Please refer to Right Media's Knowledgebase for Standard Contextual targeting categories. Refer to the following Right Media Knowledgebase article:

http://kb.yieldmanager.com/article.php?id=507
(you will need to be logged into your Right Media Exchange
account to access this information)

And if you are wonder if additional categories are available for targeting, the answer is yes.  LucidMedia can work with Right Media Exchange members who are currently using the LucidMedia tags. Just contact us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it for more information.